TELEVISION / ENTERTAINMENT / REALITY
It is one of the most important productions of the year for the Latin American audience. The first season of Escuela Imparables, a production for E! Entertainment Latin America that premiered yesterday, November 8.
In a regional press conference from a beautiful location in Miami (Brickell), Marcello Coltro, SVP Content & Creative Services NBCUniversal International Networks Latin America, and executive producer of the program, with the host of the program the beautiful and great Colombian actress, Carmen Villalobos , they confessed details of this spectacular format.
Marcello Coltro is a creative and renowned global television executive. In his great role as an MGM executive, he created and produced “En busca de la nueva Diva” with overwhelming success in one of the most important slot. Coltro, imposed a format that was replicated by many channels that set their eyes on women. Now, he returns with this program to empower women, produced in Mexico in just four weeks. Marcello shows a great capacity to conquer audiences. Women from all over Latin America come together in this reality that makes a key difference in the reality genre, “there are no eliminations” five experts and mentors in a competition with “a cash prize and a year of work for the winner on channel E! Entertainment”.
Coltro, highlighted who invited men to join the perspectives of women because capacities and creativity do not have sex, color, or language. “Creativity is that: creativity.”
The actress, Carmen Villalobos, is very happy to venture into this facet as a presenter and as part of a project of this nature where she drops the script with a character, to be part of a structure of coexistence with other women on the same set, has been an enriching experience. “Empowering women and seeing that we can compete and develop solidarity has been a rewarding experience.”
Marcello says that it is a Latin American format but that it can be exported to other continents, as has happened with other programs from Brazil.
In the virtual press conference and in which TVMAS was present, the participants of the program had a voice and with questions from the audience they answered and reflected on issues such as the gender gap, machismo and the opportunities that women have today thanks to technologies. All classes are available at E! Latino online and the idea is to strengthen the brand in the region, which has a fan base in Brazil and throughout Latin America.