BUSINESS / AGREEMENTS / PAY TV / OTT
Lifestyle video content and original programming allows users to explore wonderfulness in the categories of Food, Travel, and Home & Design around the world.
ZEASN, provider of OTT and smart TV solutions, is in collaboration with Tastemade, a modern media company that creates award-winning video content and original programming. As a result of the collaboration, popular franchises and Tastemade Originals are integrated into WhaleLive, the free ad-supported live streaming and AVOD service created by ZEASN, to achieve further reach in the UK, Germany, Switzerland, and Austria.
Founded in 2012, Tastemade is a global modern media company that engages a global audience of more than 300 million monthly viewers on all major digital, mobile, and streaming television platforms, streaming 2.5+ billion views each month. The award-winning lifestyle video content and original programming allows users to explore wonderfulness in the categories of Food, Travel, and Home & Design around the world. Through the direct-to-customer, multi-platform experience provided, Tastemade engages viewers in 200+ countries.
As the result of cooperation, Tastemade lifestyle streaming network programming is available on WhaleLive including popular franchises and Tastemade Originals, such as Quest for the Fest, Day of Gluttony, The Tale of Kitto Katto, Lucky Chow, Basic Versus Baller: Travel at Any Cost, Make This Tonight, In the Shadow Of, etc. And moreover, the Tastemade programming is to be presented through the new version of WhaleLive. In the latest update, WhaleLive has made several design tweaks and enhancements across the platform, enabling effortless allocation of live streaming and VOD contents under various categories, making things faster and easier.
“We warmly welcome Tastemade as one of our essential partners on the way of constantly enriching and improving the content portfolio of WhaleLive.” said Thomas Li, ZEASN Regional Director for Europe & LatAm. “The connected TV market is fast growing in Europe and an increasing number of users are drawn to premium content with no subscription. We look forward to further expansion of WhaleLive through embracing technological development, continuous innovation and premium content integration.”
ZEASN was established in 2011. The company focuses on the intelligent home industry. Whale Eco works closely with many of the world’s most recognizable brands, including Philips, TCL, Haier, AOC, Sharp, BenQ, Konka, Changhong, NovaTek, Amazon, Google, Alibaba, Huawei, DSP Group, etc. Whale OS is the core product of its Whale Ecosystem. ZEASN takes ‘BRING THE WORLD HOME’ as its mission, and aims to become the most innovative company in the intelligent home industry.