- “On the one hand, on the positive side for the technology and audiovisual content industry, is that people have returned to their homes and have turned their homes into their entertainment centers.”
A large part of Spanish households already have a 4K television, and this rising phenomenon will be one of the topics that will be analyzed in the sixth edition of the 4K-HDR Summit, which will be held on November 17, 18 and 19, organized by Medina Media Events.
Based on data from the GFK consultancy, one of the most relevant worldwide in the field of new technologies, the Country Product Manager in Spain of the multinational Vestel and brands such as Toshiba, JVC and Hitachi, Javier Morago, will explain the behavior that the market has had in this 2020.
Javier Morago
“Despite the fact that physical stores have been closed for a large part of the year, the sale of Ultra High Definition (UHD) televisions has experienced a growth of 26% compared to 2019. And the year has not ended”, emphasizes Morago as a preview of his participation in the 4K HDR Summit.
In the sixth edition of the main world event on Ultra High Definition, will bring together, in virtual format, 30 top-level speakers to expose the advances that this new technology has had in the last 12 months.
One of the effects on which Vestel will reflect, one of the top 10 television manufacturers worldwide and which accounts for 18% of sales in Europe, will be the coronavirus (COVID-19). “On the one hand, on the positive side for the technology industry and the audiovisual content industry, people have returned to their homes and have turned their homes into their entertainment centers,” says Morago.
“But, on the other, there are also negative aspects that we will explain at the 4K HDR Summit,” says Morago and will explain the evolution that the market has had from 2015 to now and what are the forecasts they have for the coming years.
Morago will participate in the block dedicated to the Spanish Association of Ultra High Definition (UHD Spain), which will also include Antonio Fernández-Paniagua (Ministry of Economic Affairs and Digital Transformation), Pere Vila (RTVE), Xavier Redón (Cellnex) , Carlos Castán (Canon), Jorge Rodríguez (Hispasat), Emili Planas (Mediapro) and the professor at the Polytechnic University of Madrid, José Manuel Menéndez.