- The company completes series deal for Keshet Productions’ ITV2 reality show in the US, following format sales in Denmark and Norway
- The series will go live on the platform on 20 August.
HBO Max has picked up the exclusive rights for the United States to the first 15×60’ season of Keshet Productions’ relationship show which sees five couples press pause on their partnerships, in a deal that also includes a commitment for the second season. The series will go live on the platform on 20 August.
Rose Hughes, KI’s VP of Sales, says, “Singletown is a fresh love experiment that follows real-life couples as they seek clarification of their love –– it is this process and the experiences they gain along the way that are the engine of this relatable and entertaining series. We hope Singletown will captivate the viewers watching HBO Max in the same way it did in the UK on ITV2”
“We are very excited to bring this one-of-a-kind dating series to HBO Max’s robust unscripted original slate,” says Jeniffer Kim, SVP of International Originals, HBO Max. “Singletown provides a really fun, engaging and eye-opening experience examining love and monogamy as it follows each couple’s personal journey.”
Produced by Keshet Productions for ITV2, Singletown begins with a unique ending as five couples press pause on their relationships and spend one incredible summer living their best single lives in the city. The newly separated couples and their four new flatmates move into two luxury Singletown apartments, which, to their surprise, are located in the same building and come with a celebrity mentor. Supported by their mentor’s matchmaking skills, the singletons embark an indulgent summer full of money-can’t-buy exclusive dates, out of this world parties and unforgettable experiences. At the end of each week, the couples meet to take apart in the Love Locket ceremony. Will they choose to reunite and leave the show as a couple or will one, or both of them, choose to stay single and remain in Singletown?
Singletown debuted strongly in the UK, with the first episode performing well against E4’s S18 launch of Made In Chelsea in the 16-34 target demographic, beating it on the night in a head-to-head battle. The episode went on to achieve a strong consolidated viewership of 416,000 individuals. Across the whole 15×60’ series, which was stripped weeknights at 9pm on ITV2 from 2 September 2019, 43% of viewers were 16-34 year olds. On social, Singletown built followers on Instagram, Facebook and Twitter, with the first episode trending ahead of Made In Chelsea on Twitter.
Keshet International is also distributing the format alongside the finished tape for Keshet Productions, with format sales recently completed with Discovery Networks in Denmark and Norway. Talks are on-going with various buyers around the world for both.