HITN Achieves Unprecedented and Historical Ratings Growth During Second Quarter

Entertainment / Educational TV

Since the crisis erupted in March, HITN’s programming delivery has been on the rise week after week. Cornerstone programs such as, Al Descubierto and Centro Médico have broken viewership records in April. 

The Channel has reported record growth in its ratings this 2nd Quarter, achieving the highest numbers to date as the coronavirus continues.  According to Nielsen rankings, HITN TV has seen major increases during various dayparts, including daytime, early fringe and prime, with an average of around 35% year over year.

Erika Vogt-Lowell, directora de programación y adquisiciones

Since the crisis erupted in March, HITN’s programming delivery has been on the rise week after week. Cornerstone programs such as, Al Descubierto and Centro Médico have broken viewership records in April.  It is worth noting that as the weeks go by, the need to stay informed about the pandemic has been balanced with the audience’s need for a breather. This reality is demonstrated in the audience peaks reached in April by nature programs such as Planeta Helado, Mundo Salvaje con Ron Magill, Animales Maravillosos, Tesoros de Asia, Historia de la Vida, Planeta Selva, and Felinos, all of which are part of the television block “Tu Planeta”.

One of the most outstanding successes is that of HITNs brand “Vida y Salud” (“Life and Health”).  In mid-March, HITN launched its Covid-19 campaign to provide real time informative content about the coronavirus. This included the #YoMeQuedoEnCasa, stay at home campaign, daily primetime reports and informational capsules to help families navigate during the pandemic.

In addition, the  VidaySalud.com website continuously provided updated information on the COVID-19 pandemic, with the latest recommendations from the U.S. Centers for Disease Control (CDC). The site is supplemented by email newsletters sent to millions of subscribers, and by daily posts on social media along with Facebook Lives hosted by medical experts.  VidaySalud.com also offers people free live chats with medical experts, who offer general information to help answer medical doubts and questions related to the crisis situation they are experiencing.

“As expected, the viewership levels we have seen during this period of social distancing reflect how important television is as a primary source for information and entertainment. At HITN we are incredibly proud to provide Hispanic homes an extraordinary offering of factual entertainment that keeps the entire family company during this time of crisis”, said Erika Vogt-Lowell, Director of Programming and Acquisitions for HITN. “Our programming and production teams have been working very hard throughout this crisis to bring reliable and useful information, as well as much needed entertainment to thousands of viewers across the nation.”

HITN has also seen tremendous growth on its digital and social media platforms during the last months. The sites, hitn.tv and vidaysalud.com combined saw a significant boost with 1.3 million unique users in March and 1.2 Million unique users in April.  In addition, more than 5 Million monthly educational and informative newsletters were sent during the coronavirus outbreak.  HITN’s social Media campaigns have seen significant performance and engagement increase, with a reach of 28 Million+ users spanning across 46 countries.

HITN-TV offers educational and cultural programming for the whole family.  It reaches more than 44 million viewers in the US and Puerto Rico via DIRECTV, DIRECTV NOW, DISH Network, AT&T U-verse TV, Verizon FiOS TV, Comcast, Charter Spectrum, Mediacom, CenturyLink Prism and Altice.

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