TELENOVELAS / DIGITAL DISTRIBUTION
Mexican media giant becomes the latest broadcaster to sign agreement with innovative online content marketplace
Avanti Ram. Marketplace Success Lead
Vuulr, the global online content marketplace for premium film and TV rights, today announces an agreement with Mexican broadcaster Televisa that sees 52 new titles added to the platform.
Dramas featured on Vuulr from Televisa’s expansive catalogue include: ‘The Usurper’, ‘Cradle of Wolves’, ‘Rubi’, ‘The Dragon’, ‘Single Dad’, ‘MD: Life on the Line’, ‘No Fear of Truth’ and ‘The Rose of Guadalupe’.
Rachel Cheong. Digital Marketing Manager.
The agreement with Televisa adds to Vuulr’s growing library of premium TV and film content following its international launch in January 2020. The platform allows buyers and distributors to access a diverse selection of mainstream and niche content 24/7, anywhere in the world, reducing time and cost they currently face when discovering and acquiring content in today’s marketplace.
Natasha Malhotra, Chief Content and Commercial Officer at Vuulr, said: “This deal with Televisa marks the start of a fruitful partnership with one of Latin America’s largest media companies as we continue our mission to transform the distribution and licensing of content in the film and TV ecosystem. Wie are excited to showcase this compelling catalogue of telenovelas on Vuulr, generating new revenue opportunities from our global community of buyers.”
Cradle of Wolves
Televisa is the largest media conglomerate in the Hispanic World, and an important player in international markets. The company has recently entered into a new era of innovation, serving to enhance the quality and appeal of their world-class daily drama series (telenovelas) as ready made content and formats. Televisa’s recent dramas have become more modern and dynamic in nature, and the narratives have been adapted in order to more accurately reflect the contemporary lives of the viewers.
Vuulr already includes premium film and TV content from producers and distributors including Legendary, Sony, Picture Tree International, Kartemquin, Warner Media, SPI International and Toonz Media Group, across more than 60 genres and 90 languages. Buyers registered on Vuulr include Walt Disney Co, Viacom International Media Networks, Turner international Apac, Super RTL, Mediacorp, Public Media Co VN, Astro and MX Player.