PRODUCTION / SERIES
During the recent MIPCOM, in Cannes, France, the companies closed a new co-production agreement. Both will face the realization of this 15-episode juvenile series based on a story that combines elements of generational rebellion, mystery and individual search within a musical framework
The type of content is fully identified with the experiences accumulated by the two companies in all these years: Somos Productions, chaired by Luis Villanueva, and Onceloops, led by Sebastian Mellino, are two producers that have been characterized by producing successful content in the market in the area of episodic content, musicals and dramas, all elements that are combined in the new series.
“Maleducadas” is based on the story of 4 young people who have much in common: they are joined by the love of music and the fierce opposition they encounter in their parents to carry out their passion.
Gegé, Majo, Cony and Jazz, after having problems at school, are sent to a camp. What should be a space of spirituality and reunion with themselves, ends up being a dark place, where danger and mystery hide in every corner.
In the communiqué, Luis Villanueva expressed his satisfaction with this project. “In Somos Productions we are pleased with this partnership with Onceloops. The experience in the handling of the musical theme and our strengths in the genre are combined in a refreshing and attractive story, with elements of friendship, love and the anxieties typical of the new generation.”
“I am excited to find in Somos, a company that believes in the power of music over content and bet on a cutting-edge development in the juvenile genre, which personally excites me, since “Maleducadas” is a content for the Z-generation,” Sebastian Mellino said.
Somos Productions, part of Somos Group, has made successful series, such as “Hasta Que Te Conocí” (together with Disney Media Distribution Latin America, IGSFA Management and BTF Media), the production of live music shows on US television, juvenile dramas and other genres. Currently is producing the series “Súbete a Mi Moto” (in conjunction with Pinolywood Studios and Endemol Shine Boomdog), which narrates the story of the band Menudo.
Onceloops is an Argentine production company, which has developed, among other projects, the series “Go! Vive a tu Manera” along with Kuarzo Entertainment Argentina (For Netflix). “Wake up with no Make Up” (produced together with E! Television and Coca Cola TV) “Violetta” and “Soy Luna” for Disney, and other pay TV signals, such as Nickelodeon, and FOX.