SPORTS / ALLIANCES
“In Televisa Deportes we have been preparing for months our new programs, specialists and communicators, equipment and technology for international coverage,” says the statement in which the two companies promise to tear down geographical borders.
The purpose of the two giants is to bring the Spanish-speaking population closer, particularly in Canada, the United States and Mexico through a new sports offer
With the ambition to reach millions of people, the company is doing a deep re-engineering that includes a large team of professionals including new talent, and re-positioning women as opinion leaders in the sporting arena. New technologies, new scenographies, new digital applications (App and Web) to get closer to the audience. And a new pan-regional image.
“We are committed to our new sports coverage that will make you feel part of the sporting spectacle, as if you were in the stadium. Next Sunday, June 9, we will announce the details of our new sports launch that will break down geographic and technological borders.”