The switch
Fashion One LLC, the leading pay-TV network in fashion, entertainment and lifestyle, breaks the schemes with the launch of The Switch. ” The First time in which a telenovela-style dramatic series,appears in a thematic channel,” said Willie J. Hernandez of CONDISTA INTERNACIONAL, exclusive distributor of Fashion One in the Americas.
The Switch is a current story that takes place in New York and tells the story of Yoseline (Yoss) Hoffman, a famous Mexican Blogger who travels to try her luck in the fashion industry in Manhattan after her great success in social networks. Yoss decides to record a fun travel blog before returning home and meets Ginger (Xin Wang), an iconic fashion photographer who hides behind the mysterious mask of La Diva. She is tired of her common work schedule, quits her job in the middle of an important photo shoot and offers Yoss a deal – exchanging their lives for a week, radically changing their lives forever. When the two submerge in the world of the other, the shadow of Ginger’s past emerges. Will it be possible to keep the truth hidden behind the mask?
Willie J. Hernandez, of Condista Internacional
The Switch is a unique crossover of a television channel and social networks focused on the exchange of lives and the encounter with oneself through the daily struggle of the other person.
Yoss is a phenomenon of social networks in Mexico known for its channels on YouTube where it publishes sketches, blogs and daily parodies with 8.8 million followers. In addition, she has more than 10 million followers on the Facebook, Instagram and Twitter platforms, and as an actress she has had a presence on open television channels such as: TV Azteca, TVC and Canal 11 de Mexico.
“Traditionally, thematic channels whether gastronomy, travel or lifestyles are focused on reality, competitions or tutorials, but not in dramatic series, so we are pleased to bringThe Switch to Fashion One,” said Ali Gursoy, director General of Fashion One Group. “We take Yoss, a Youtuber millennial, to the medium of television. That is something really revolutionary,” he added.
The 10-episode series was inaugurated this June in the Fashion One network at the international level.