Marco Bassetti, CEO of Banijay Group
The French digital company Shauna Events, created and directed by Magali Berdah, whose focus is the creation of original content for social networks, specializes in forging collaborative alliances between brands and digital influencers, especially talents of Reality TV.
The association between a product or a brand integrates perfectly into the daily life of the influencer, thus reaching its base of followers worldwide through their activities in social networks.
Marco Bassetti, CEO of Banijay Group, said in the statement that “The acquisition of Shauna Events is a significant first step in our digital expansion. This will allow us to provide transmission support opportunities to the talent that emerges through our television programs. We are delighted to welcome Magali and her team and hope to take advantage of their experience.”
This acquisition is part of Banijay’s expansion to enter new business areas closely linked to the Group’s core TV production activities.