Presentation of ATRESCINE in NATPE 2018
Mis Peliculas, an Enrique Cerezo company, President of Atletico Madrid and a man who loves film, one of the most important cinematographic producers in Spain, was seduced by the appetite that has LATAM and the U.S. Hispanic market for Spanish cinema.
ATRESMEDIA convinced him and presented during NATPE 2018 the ambitious project: ATRESCINE.
It is a new HD channel dedicated to Spanish cinema and according to Cerezo, “is a strategic agreement that combines the quality of our productions with Atresmedia Internacional’s knowledge of a highly competitive market, in which it has been operating successfully for more than 20 years.”
The presentation of Atrescine took place yesterday in the framework of Natpe (Miami), one of the key events of the international market and in which Javier Nuche and Mar Martinez Raposo provided ample information to the media on this novel channel.
With a catalog of more than 3,000 Spanish film titles of all times and all genres, ATRESCINE ventures to conquer audiences on this side of the world.
With great directors such as Luis García Berlanga, Fernando Trueba, Álex de la Iglesia or José Luis Garci, the channel goes after a niche that loves good stories, great directors and good cinema.