Randall L. Stephenson Presidente y Director Ejecutivo
U.S. company AT & T and owner of DirecTV, is realizing several projects with partner Fullscreen, one of which is to create Hello Lab, aimed at young people and designed to develop and produce content adaped for mobile video. They created a series of video as podcasts, concerts, meetups and giveaways. Content is intended to be viewed on mobile devices and will be created only from cell phones.
Fullscreen manages a network of hundreds of channels creators in social and digital media such as Snapchat or Youtube, and has been working with AT & T since 2012, which made it an ideal partner for the project. Fullscreen, online global company and works with over 50,000 content creators that reach 450 million subscribers and generate 4 billion monthly views. (These figures were announce by Home Media Magazine).
The strategy is to invest in advertising and SVOD channels, as well as streaming services and launch new integrated TV offers, mobile and high speed Internet.