The channel received in their studios in Miami representatives of major advertising agencies in order to expose the range of opportunities to create campaigns that connect advertisers with the audience in innovative and effective ways.
Advertisers enjoyed the location with its modern studios in Miami and participated in the recording of Mundo ¡HOLA! One of the original flagship programs of the channel live and appreciated alternatives of integrating their products into the channel screen.
The first of several trips took place last Thursday, July 16 with the Group M agency that handles prestigious accounts. Soon, the channel will be receiving other leading agencies.
“We have an offer that differentiates us in the market not only for our already established brand but also for the original production capacity of more than 500 hours from our studios in Miami,” said Ignacio Sanz de Acedo, CEO and General Manager of ¡HOLA! TV.
“Our goal in the commercial area, is to strategically increase advertising sales opportunities with this kind of specific efforts that address the needs of our customers and to lead us to achieve a return on our investment in a creative and efficient way” Edith Carranza, Head of Ad Sales for ¡HOLA! TV.
Recently, as part of its expansion strategy, ¡HOLA! TV expanded its headquarters in the city of Miami to accommodate more staff and larger sets for recording, at the time it resized the advertising sales department, incorporating sales representatives in key markets, as well as at the pan-regional level.