Latin America and Asia Pacific leading the profits in Pay TV

IMAGEN DE TV DE PAGO EN LATINOAMERICAAccording to market research agency, ABI Research, is expected an increase of TV global pay subscribers surpassing 924.2 million this year, an increase of 14% in the IPTV market, growing a 5% the global gain for the cable market worldwide.

In relation to this, Jake Saunders, VP and practice director of core forecasting at ABI Research, said: “IPTV is expected to grow 14% of market leadership in 2014, followed by satellite television at 7%” adding that “it is expected that the growth rates of television cable and terrestrial platforms will be reduced to around 3%.”

The emerging markets of Latin America and Asia Pacific are leading earnings in the pay TV segment. Feasibly its combination, add more than 13 million subscribers in 2014, while in North America is expected that the cable market declines by 1% in 2014.

Facing the attractive services of streaming video offering, for example, Netflix and TiVo that continually add customers with value pricing, traditional pay TV operators seek to compete developing their own video streaming products or incorporating these services to existing customers. A very good option to this alternative are including packages which help these operators minimize the loss of customers. In addition, HD channels, advanced DVR services and premium content such as sports content, contributes to increase ARPU (Average Revenue Per User.)

In this regard, Khin Sandi Lynn, industry analyst, said: “Approximately 57% of all pay TV subscribers will be HD subscribers in 2019. ABI Research predicts that the global pay-TV market will generate US $ 324 billion in service revenues in 2019.”

Share