VIACOM AND AMERICA MOVIL SIGN STRATEGIC ALLIANCE IN PERU

The agreement will allow Carlos Slim’s company, to exclusively market the advertising (On Air and Online) signals as MTV, Nickelodeon, Comedy Central and Vh1

John Mafoutsis, senior vice president of advertising sales and brand solutions for VIMN BeViacom - The Americas

John Mafoutsis, senior vice president of advertising sales and brand solutions for VIMN BeViacom – The Americas

Viacom International Media Networks (VIMN) The Americas announced its strategic alliance with America Movil (CLARO) in Peru. The announcement was made by John Mafoutsis, senior vice president of advertising sales and brand solutions for VIMN BeViacom – The Americas and Gustavo Leal, director of value added for Claro.

Under the terms of the agreement, Claro is the exclusive sales representative of VIMN The Americas in this market and responsible forbringing to the multiplatform brands VIMN The Americas: MTV, Nickelodeon, Comedy Central and VH1 to Peruvian companies.

“In this important phase of our growth in the region, we are pleased to have America Movil as a strategic partner in Peru,” said Mafoutsis. “Undoubtedly, the Peruvian market is key to the development of VIMN The Americas and be closer to the advertisers in this territory, reinforces our commitment to providing great content, service and first-class innovative solutions,” he said.

For its part, Gustavo Leal, director of value added services at Claro, said: “This agreement will allow us to exclusively market Viacom advertising spaces in Peru and thus offer companies increasingly direct communication tools that will to publicize their products and services. Now we address the Peruvian market in a timelier schedule offering online television and national and regional coverage, “concluded the executive.

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