RedMas REACHES 33% COVERAGE IN LATIN AMERICA

“We arrived to 20,000 members of our network sites, our goal is to reach 50,000 publishers in late 2013″, Germán Herebia

Germán Herebia, Chief Revenue Officer of RedMas

Germán Herebia, Chief Revenue Officer of RedMas

The digital advertising network with reach into Latin America and the U.S. Hispanic market, part of the Cisneros Group reached20,000 affiliate sites, recording a 33% coverage throughout Latin America in the category of networks sites Display Ad, according to statistics from the month of March this year conducted by comScore, a leading Internet technology that measures what the user navigating in the digital world.

“Today we reach the 20,000 members of our network sites, and by the end of 2013 we plan to reach 50,000 publishers using our platform. ComScore’smeasurement, which supports our coverage and number of unique visitors to the regional level, coupled with the constant development of new contextualadvertising formats are important factors considered by advertisers and agencies who attend Red Mas advertising campaigns,” said Germán Herebia , ChiefRevenue Officer of RedMas.

March statistics highlight that RedMas has the largest coverage in Chile, where it recorded 67.5% with 3.8 million unique visitors, followed byArgentina with 64.2% and 9 million unique users, and Peru with 60.5% and 3 million visitors. In Mexico, the advertising network recorded a 36.9% coverage with a traffic of 10.6 million unique users; in Colombia scored 44.9% to 4.5 million, and in Venezuela received nearly 2 million unique users.RedMas began measuring its comScore traffic in January 2013.
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