With participants from 24 countries, an audience and a record crowd that included the presence of important personalities in the industry, the presentations were of the highest standard and referred to the new frontiers, digital contents and mobile audiences; the tendencies and industry challenges, and new producers entering the genre in countries like Iran, Afghanistan, Romania, Turkey and Jordan.
“One benefit of the summit is that we meet once a year, managers, programmers, producers and writers to exchange ideas and anticipate evaluating the path of the business and obviously to generate business,” said Peter Tinoco, President of Univision Productions in Miami and Executive coproducer of two telenovelas that Univision Studios is recording right now.
“The summit has been a success - Amanda Ospina ended -, not only for the quality of the speakers and participants, but for the businesses that have been generated and because Spain, “the invited country”, made it clear that each time “looks toward Latin America” to promote partnerships and coproductions.” Among the conclusions Ospina, framed the need for original contents, to recover the stories based on love, because violent arguments and repetitive themes are receding the public from telenovelas. Ospina also added that telenovelas and series are a tool to overcome the economic crisis. The public seeks them as an escape, and have become increasingly popular and at the same time, the channels have discovered that telenovelas is one of the most profitable and effective products in television”.
The closure of the awards was made by Amanda Ospina by giving the Delia Fiallo Award to her and surprising her with a song in the background: Y Como Fue? with which the Cuban writer and Cuban director Bernardo Pascual fell in love. Pascual her husband throughout her life, took the stage and handed her a bouquet of red roses, - and as a happy ending to her telenovelas, the thrilled couple wept and the audience as well.
As an anecdotal data from the summit, when Ospina asked the large audience where should the next summit be held, were heard countries like Brazil, Chile, Korea, Vietnam and Malaysia. But there was a general outcry: "Miami".