GMA Dramas Draw Strong. Viewership for Kenya’s KTN TV

DRAMAS / TV

GMA’s romantic drama Once Again was among the most watched programs on KTN TV. It debuted with a strong 1.4 million viewers and soared to a peak of 2.3 million viewers.

Once again

Through the partnership between GMA’s content distribution subsidiary, GMA Worldwide, Inc. and Kenya’s Standard Media Group, the English-dubbed versions of several GMA programs are aired by KTN TV, exceeding expected figures for primetime viewership, according to data from African surveying platform Geopoll.

GMA’s romantic drama Once Again was among the most watched programs on KTN TV. It debuted with a strong 1.4 million viewers and soared to a peak of 2.3 million viewers. Aired on weekdays primetime, the intriguing story of resurrected star-crossed lovers received positive reviews from Kenyan viewers.

Following Once Again is the internationally acclaimed drama The Other Mrs. Real with viewership that peaked to 1.8 million. The drama which is a Silver Screen Award of the US International Film and Video Festival was praised by Kenyan viewers for its delicate and mature treatment of the controversial theme of infidelity.

Also with a peak viewership of 1.8 million is Family Jewels. The comedy-drama about feuding sisters drew many viewers, especially fans of actress Carla Abellana who became popular among Kenyans after starring in My Destiny, Together Again, and Losing Heaven.

KTN TV also aired the dramas Until We Meet Again, an intriguing drama about a feral child; and Someone To Watch Over Me, a story of a wife’s sacrifice for her husband diagnosed with early onset Alzheimer’s disease. Viewership of these dramas peaked at 1.5 million and 1.4 million, respectively.

The dramas’ unique storylines which portray the struggles of characters who eventually triumph, appeal to Kenyan viewers. GMA continues to strengthen its presence in the region by providing top-rating content not only to Kenya, but to the rest of sub-Saharan Africa.

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