APPOINTMENTS / PRODUCTION
360 POWWOW, one of the most experienced and successful original track record production companies in the Hispanic market in the United States and Latin America. The executive will lead the creative fiction and non-fiction teams, as well as seeking strategic alliances with recognized partners in different markets
The announcement was made by Daniel Gutman, President and CEO of 360 POWWOW who appointed Adrián Santucho, former CEO of Fremantle Latin America and former head of Univision Studios, as Chief Creative Officer.
The company’s focus will be on continuing to grow in its production capacity, continue to expand its original original content development pipeline and continue its policy of alliancess with major Hollywood entertainment brands.
“We believe in different ideas and we are passionate about telling unique stories. With this premise we seek alliances that generate synergies and add value, ”Santucho said, while announcing that, in association with Anders Media (the company of Adam Anders, creator of Glee), they are already in the process of preproduction of what will be his first series that will feature live action and animation, among other projects.
For his part Daniel Gutman commented: “We are very happy. POWWOW is at a stage of creative and operational maturity and the arrival of Adrián, with his experience and professional quality, represents a differential value that will allow us to continue projecting the company as a significant player. We will go to MIPCOM and MIP Junior where we will announce two new alliances and a project of global interest for digital platforms.”
“We have proven that we are able to produce both in Spain, Argentina, Mexico and the United States with the same forcefulness and effective delivery. Adding Adrián empowers us when thinking about co-production alliances in different markets,” added Leo Lavazza, Senior Vice President of Production and Partner of 360 POWWOW.