SERIES / PAY TV
Sony Channel’s newly released medical series culminated in the broadcast of its first two high-rated episodes in Argentina, Brazil, Colombia and Mexico. The series is based on a Korean drama with the same name
The international premiere was on September 2, broadcasting episodes 1 and 2 consecutively in all its signals. In Mexico, positioned Sony Channel as the # 1 cable channel at 8 p.m. – 11 p.m. schedule among adults 18-49 and among the general public, surpassing The Simpsons on Fox Channel by more than 100,000 viewers.
In Argentina, it reached the highest total audience of a series on the channel since 2012, making it # 1 (excluding sports, children and news channels *.)
The broadcast in Brazil ranked # 2 (excluding sports, children and news channels) and # 3 in Colombia among the general public.
“With the Sony Channel brand renewal last month, we also began giving the public more access to Sony’s premium content and its popular program collection. The Good Doctor was the first title added to our grid as part of this initiative, bringing to primetime a magnificent dramatic series, with the ability to reflect on the world we live in today. We are very excited to offer Sony Channel viewers another global success, such as The Good Doctor,” said Alexander Marín, EVP, Distribution and SPT Channels for Latin America.