AD SALES/PAY TV
In a fantastic cocktail at Telemundo Center Studios in Miami, NBC Universal made the announcement of the agreement with the intention of offering its properties to the advertising market and satisfying the panregional community of pay TV.
The opening of the event was in charge of the Miami Symphony with a mosaic of recognized songs from Brazil, Mexico and other Latin America countries. Arlyne Hands-Obregón, VP Ad-Sales of NBC Universal was the host of the meeting that brought together media, executives, advertisers and talents of the three companies. Among them, Klaudia Bermúdez-Key, SVP-General Manager of NBC Universal International Networks Latin America; Diego Zagal, Commercial Director of Televisa Networks, and Manuel Belmar, COO of Globosat who offered their visions and showed their satisfaction for the achievement of this agreement.
“The market imposes its laws and has demanded us more and it has been a journey to reach this alliance that we present today and which we have called The Power of Three.”
In this way, clients and agencies will have access to 29 screens throughout Latin America: “There is no group of channels that can say the same at this time; together we go for the # 1 rating in Mexico, Central America, South America and Brazil,” detailed the executive.
Manuel Belmar, COO of Globosat, emphasized that “Talking about Globosat is talking about Brazil, we are the first network in the country and we bring a value offer to contribute to this alliance”. Among the figures he mentioned, said that Globosat has 103 million followers in its social networks, 17 million subscribers, 98% penetration in pay TV and the largest portfolio of TV channels in Brazil.
On behalf of Televisa, Diego Zagal explained that they have a solid and consistent commercial offer for agencies and sponsors. “Among the 3 of us we take on important targets, such as women and family; this synergy makes us competitive and powerful and is a “win-win” for everyone. Televisa Networks contributes 30 million users to this agreement, distributed among well-defined TV channels by audiences.”
Klaudia Bermúdez-Key SVP-General Manager of NBCUniversal International Networks Latin America, closed the event with a flourish: ‘We have an unprecedented power to make a great change in the panregional market and now we are united three giants of the industry, it’s just the beginning of an alliance and a great commitment.’