CEO of Disney Bob Iger.
With very good news arrived to the media DISNEY’s release that its new ESPN SVOD platform will cost $ 4.99 dollars per month. The CEO of the company, Bob Iger, who also confirmed that the new live streaming service sports direct to consumers, will be launched in the second quarter of the year, will be part of the redesigned ESPN app.
According to the CEO, the service is part of the redesigned ESPN app, which will focus on the results and sports highlights, with a renewed user interface, better audio and video quality, and ESPN content in real time via live streaming.
ESPN Plus will offer live sports that are not available on the network’s linear signals, in addition to other special programs such as the series “30 for 30” or movies.
He also announced that this new app will run with the BAMTech engine and will use intuitive mechanisms to provide specific recommendations to users and allow greater customization. As BAMTech will be a fundamental part of this platform, Disney confirmed that it will buy an additional 42% extra service technology, in addition to the 33% it already possessed.