Home
   LOS GRANDES
 
 
QUE HAN FORJADO LA TV HISPANA EN ESTADOS UNIDOS

 
INVITADOS
 
Alejandro Ramos Marín
 
Marcel A. Rivas Sáenz
 
Rafael Carranza
 
Loick Gosselin
 
Violeta Fonseca
 
Jan-Luc Blakborn
 
Alfonso O. López
 
Eduardo Caballero
 
Jorge E. Fiterre
 
Carlos Forero Yuma
 
Ana Margarita Rodriguez
 
Alejandro Bernal
 
Luis M. Osorio Esparza
 
Julio Franco
 
José Alejandro Ortíz
 
Carlos S. Fridman

  Otros invitados especiales y participantes:  
 
Eduardo Caballero

Eduardo Caballero is a broadcast pioneer with 40+ years of experience in Spanish-language television and radio.

Caballero began his career in Spanish broadcasting in 1962, working as a radio salesman at WBNX-AM in New York City. The following year he became the stations’ general sales manager, the first Hispanic to hold that job at a U.S. radio station. Caballero moved into Spanish television in 1968, when he became one of the founders and part of the original executive team (as Vice President and Director of Sales) of Spanish International Network (now Univision). Caballero is best known for starting in 1973 Caballero Spanish Media (“CSM”), the nation’s first and largest Spanish radio rep firm and the Caballero Radio Network, which he sold to Interep in October of 1995. At that time, Caballero Spanish Media represented over 150 Spanish radio stations (about 60-70% of the Spanish stations in the country), covering 90% of Hispanic consumers in the United States and with billings of about $50 million. 		 
 

By then, in the early 80s, he had created together with Turner Broadcasting, CNN Radio Noticias and also, with MTV, The Spanish “MTV Radio” Network.

Caballero remained as CEO of CSM until 1998, when he founded Caballero Television, owner and operator of 12 Class A and LPTV stations in California and Texas. The result was MásMúsica TeVe Network, a Spanish music video and entertainment broadcast network, with over 40 affiliated TV stations covering about 60% of Hispanic households in the U.S.. MásMúsica TeVe was a privately Hispanic-owned company and Caballero Television was one of the largest Hispanic-owned TV station groups in the country. In 2006, Caballero Television sold 10 of its 12 stations to Viacom to be part of a new MTV venture, MTV tr3s. (Caballero stayed as a Strategic Ad Sales Consultant to MTV tr3s until May 2007).

In 1988, Caballero was the first inductee to Hispanic Business Magazine’s “Se Habla Español Hall of Fame”. In August 1999, Hispanic Magazine presented Caballero with the Lifetime Achievement Award. Caballero was also honored with the prestigious American Broadcast Pioneer Award in April 2000, the first Hispanic to receive that award. In September 2002, Eduardo received the American Advertising Federation’s Mosaic Award, which honors extraordinary achievement in diversity and multicultural marketing. In November 2003, Caballero was inducted into the Broadcasting & Cable Hall of Fame, the first Hispanic so honored. In October 2005, the National Association of Investment Companies presented Caballero with the Pacesetter Award. Most recently in September 2006, Caballero was also the first Hispanic inducted into the Library of American Broadcasting’s “Giants of Broadcasting”, honoring his visionary work and paving the way for the growth of Hispanic media.

Caballero was the force behind the formation of the Association of Hispanic Advertising Agencies (AHAA). AHAA has permanently honored him by naming their highest award “The Eduardo Caballero Lifetime Achievement Award”. He has been a board member of many civic and professional organizations, including the Advertising Council, Voice of America, National Association of Broadcasters, the National Drop-Out Prevention Foundation, and member of the Marketing Advisory Board of the U.S. Postal Service, among others.

Eduardo considers his greatest achievement having help to create thousands of jobs in marketing and advertising to Hispanics.

Caballero is a native of Cuba, and graduated from José Martí University in 1956, with a Doctorate in Law.