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QUE HAN FORJADO LA TV HISPANA EN ESTADOS UNIDOS

 
INVITADOS
 
Alejandro Ramos Marín
 
Marcel A. Rivas Sáenz
 
Rafael Carranza
 
Loick Gosselin
 
Violeta Fonseca
 
Jan-Luc Blakborn
 
Alfonso O. López
 
Eduardo Caballero
 
Jorge E. Fiterre
 
Carlos Forero Yuma
 
Ana Margarita Rodriguez
 
Alejandro Bernal
 
Luis M. Osorio Esparza
 
Julio Franco
 
José Alejandro Ortíz
 
Carlos S. Fridman

  Otros invitados especiales y participantes:  
 
Jan-Luc Blakborn

 

MAXIMUM TV

International executive with almost twenty years of “consumer electronics & personal computer industry” experience in international sales-, marketing and business management functions, in various parts of the world; he has been involved with product creation & introduction, channel management, advertising & promotion, (sales) account management and brand management.

Jan-Luc spent his career internationally with global companies like Philips, Compaq and Hewlett Packard (HP). He has experience in working in Europe, Latin America and North America.

In the recent 4 years Jan-Luc has been leading Hewlett Packard’s efforts in North America, to establish itself as a brand in “Connected Entertainment”.

 
 
He was instrumental in the initial steps of getting HP successfully launched into the digital television business: 1) got product line assorted at Best Buy 2) launched nationwide the first “connected TV” (a television that gets content both via broadcast and broadband, including internet services like CinemaNow).

All his insights into trends around consumer electronics and content distribution via the web, combined with a passion for Latin America, have lead him to start Maximum TV: personalized TV content (from their home country) via the internet, delivered to Hispanics in the US.

Since Jan-Luc came to the US (over ten years ago), he has been actively engaged with the “converging” field of consumer electronics and personal computing, from launching one of the first PC-TV products at Philips (1997), to introducing the MediaSmart TV at HP (2006).

At Compaq Jan-Luc was one of the leading executives for building out a consumer PC business across the various retail channels in all of Latin America, from Mexico upto Argentina. In the late 90’s Jan-Luc lived and worked in Latin America and build out further the business of Philips consumer audio products. As part of that responsibility, he lead the effort of a cross-regional advertising campaign to re-position the Philips