Professional Experience:
February 1995 to July 1996
TELENOTICIAS DEL MUNDO, Miami, USA
Senior Vice President, Sales and Marketing
Senior VP Sales and Marketing representing Reuters Latin America Media Services at TeleNoticias del Mundo, a 24 hour Spanish language news channel serving the Americas and Europe.
• Responsible for the operation of all sales and marketing activities of Reuters Latin America Media Services and associated partners, including TeleNoticias, within the Latin American and North American Spanish language market.
• Responsible for developing and maintaining appropriate contacts with all television broadcasting, narrowcasting and video companies within the above markets.
• Oversaw the establishment, development and maintenance of business contacts with all levels of government authorities in the Americas and researched new business development.
• Manager for sales and distribution, advertising sales, public relations and promotion divisions.
• Directed distribution sales, reaching over 2.2 million cable homes and over 19 million broadcast homes, surpassing year-1 business plan targets by tenfold, eight months after network launch.
• Directed advertising sales efforts, reaching the highest pan-regional sales for an international start-up network in the hemisphere, signing five multinational corporate accounts six months after launch.
January 1992 to January 1995
REUTERS TELEVISION(formerly VISNEWS), Rio de Janeiro, Brazil
Senior Manager, Latin America
Managing Director for local VisNews office, responsible for the development of Latin American business contacts for international television news agency.
• Established and maintained contact with broadcasters.
• Responsible for new business development, including TeleNoticias, the first 24 hour Spanish language intercontinental network to provide international news coverage from a Latin American perspective.
• Managed sales, distribution and marketing efforts throughout Latin America, establishing Reuters Television/VisNews news service as the dominant presence in the market.
January 1988 to January 1992
VISNEWS, New York, USA
Sales and Marketing Manager for the Americas
Managed sales, distribution and marketing for international television news agency throughout the Americas
• Responsible for the development of Vislatin, the first regional media feed for Latin America.
• Responsible for the negotiation of major new accounts, amongst which Whittle Channel One, valued at 6 million USD.
March 1984 to January 1988
VISNEWS, Rio de Janeiro, Brazil
Account Executive
Account executive for Latin American sales operations of international television news agency.
• Increased sales fivefold to 3 million USD in four year period.
• Responsible for establishment and incorporation of Visnews Rio local office.
1980 to March 1984
DREXEL BURNHAM LAMBERT, Rio de Janeiro, Brazil
Commodity Broker
Coffee broker at local office for international brokerage house.
• Established the first coffee futures trading brokerage in Brazil.
• Responsible for annual sales of 5 million USD.
• Oversaw nightly publication of trade report and overnight forecasts.
• Brokerage degree from the New York Coffee and Cocoa Exchange.
1979 to 1980
OURO FINO IMPORTADORA EXPORTADORA S.A., Rio de Janeiro, Brazil
Junior Cash Trader
Junior cash trader for coffee.
1977 to 1979
JEAN BROCHIER & FILS JEAN BROCHIER DO BRASIL, Rio de Janeiro, Brazil
Sales Director
Director for textile manufacturing plant.
Education:
INSTITUT D´ETUDES POLITIQUES DE PARIS
BACHELOR OF ARTS – specialisation in International Relations and Journalism
Languajes:
Fluent in English, French, Portuguese, and Spanish.