Ignacio Sanz de Acedo, CEO & General Manager de Hola TV
The network specializing in fashion, royalty and celebrities, announced the signing of its first acquisition agreement at Natpe 2016 for the purchase of “Rachel Hunter – Belleza Alrededor del Mundo” (Rachel Hunter’s Tour of Beauty) from Zodiac Rights.
In the series (13 x30’), produced by Imagination Television and filmed with stunning backdrops on location in countries such as France, South Korea, Greece, Dubai, Australia, China, India, Morocco, Japan, Brazil, Mexico and the United States, international supermodel Rachel Hunterembarks on a global odyssey to discover indigenous beauty secrets.
“This acquisition agreement goes hand in hand with our strategy to identify content that reflects the DNA of the ¡HOLA! brand,” said Ignacio Sanz de Acedo, CEO and General Manager of ¡HOLA! TV. “This series is a perfect example of the type of product we are looking for on the market.”
The network plans to close additional deals while remaining committed to its strategy of developing original productions at its studios in Miami. ¡HOLA! TV original productions are on track to increase by 10% this year, for a total of 650 content hours.